The idea of these trainers is to attract skaters because it has the name of a famous skater and it shows you a smith grind on a rail, this will attract skaters and make them think that if they buy these shoes then they can skate well. It also says impact ready, this makes the skaters feel that if their feet make impact they it will not hurt as bad
The function of this advert is to attract teens and young adults because it has a modern and futuristic. And even though its not, it looks quite basic. It is aimed more at football players. I think its trying to show off the shoes out of everything (obviously) Because the background is grey and the shoes have vibrant colours and the shoes have an aurora which makes hem look modern and powerful, this is a very persuasive poster. I think it's good that its trying to show of the bottom of the show because it gives it an unusual feel and look. This makes it seem more attractive the way it looks like he is stepping on glass floor when its just photoshop.
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